Multiple Choice
Which of the following is NOT a rational customer-focused selling premise?
A) benefit
B) promise
C) reason why
D) unique selling proposition (USP)
E) resonance
Correct Answer:
Verified
Correct Answer:
Verified
Q34: Two basic approaches to message design are
Q35: The media consideration section of a creative
Q36: A Q score is a measure of
Q37: Which of the following are objectives related
Q38: Which of the following is NOT included
Q40: Which type of thinking is logical,orderly,and linear?<br>A)right-brain<br>B)left-brain<br>C)top-brain<br>D)back-brain<br>E)lateral-brain
Q41: Which of the following is a style
Q42: How do Federal Trade Commission rules affect
Q43: A _ is a generic,non-original,non-novel idea.<br>A)Big Idea<br>B)cliché<br>C)slogan<br>D)tagline<br>E)creative
Q44: In which type of campaign does the