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    Advertising and IMC Study Set 2
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    Exam 9: The Creative Side
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    In Which Type of Campaign Does the Message Unfold Over
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In Which Type of Campaign Does the Message Unfold Over

Question 44

Question 44

Multiple Choice

In which type of campaign does the message unfold over time?


A) endorser
B) lecture
C) slice-of-life
D) teaser
E) slogan

Correct Answer:

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