Multiple Choice
________ is found where the product has a strong feature in an area that is important to the target and in which the competition is weaker.
A) Position
B) Competitive advantage
C) Differentiation
D) Segmentation
E) Brand equity
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q42: Which communication objective is most closely associated
Q43: A position is a location in a
Q44: A business plan always directs the operations
Q45: Refer to the following scenario to answer
Q46: Who in an advertising agency is most
Q48: You notice that an advertising agency is
Q49: The focus of the _ consumer response
Q50: Which of the following is a tangible
Q51: Compare and contrast a business plan,a marketing
Q52: A brand _ is what makes consumers