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    Exam 8: Strategic Planning
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    The Focus of the ________ Consumer Response from the Facets
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The Focus of the ________ Consumer Response from the Facets

Question 49

Question 49

Multiple Choice

The focus of the ________ consumer response from the Facets Model of Effects is cueing brand position or leadership.


A) see/hear
B) feel
C) think/understand
D) connect
E) believe

Correct Answer:

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