Multiple Choice
What is the most significant difference between a survey and an in-depth interview?
A) An in-depth interview is more accurate than a survey.
B) Unlike an in-depth interview,a survey cannot use random sampling.
C) A survey is person-to-person and an in-depth interview is online.
D) An in-depth interview is qualitative,and a survey is quantitative.
E) An in-depth interview is primary research,and a survey is secondary research.
Correct Answer:

Verified
Correct Answer:
Verified
Q21: You are trying to determine whether retired
Q140: Of the following,what is the first major
Q141: Firms that specialize in interviewing,observing,recording,and analyzing the
Q142: Secondary research is information that has been
Q143: Which of the following is LEAST likely
Q144: Formal focus groups take place in a
Q145: Why do some internet surveys create results
Q146: Which research method would a marketing communication
Q147: Explain how researchers might collect feedback during
Q148: As part of a research team,Fatima observed