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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
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    In Direct Marketing,the ________ Is Made Up of All Variables
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In Direct Marketing,the ________ Is Made Up of All Variables

Question 127

Question 127

Multiple Choice

In direct marketing,the ________ is made up of all variables intended to satisfy the needs of the consumer.


A) message
B) media
C) fulfillment
D) offer
E) response

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