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    Exam 4: Action and Interaction: Direct Response and Promotions
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    Which of the Following Is NOT an Advantage of Direct
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Which of the Following Is NOT an Advantage of Direct

Question 132

Question 132

Multiple Choice

Which of the following is NOT an advantage of direct mail?


A) reaching a highly targeted audience
B) building in feedback
C) personalizing the message
D) simplifying the calculation of return on investment
E) providing a low cost per impression

Correct Answer:

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