Gianna Is a Skeptical Consumer Whose Motto Is "I'll Believe

Multiple Choice

Gianna is a skeptical consumer whose motto is "I'll believe it works when I see that it works." Which of the following would be the most effective form of direct marketing for a marketer to use to reach Gianna and customers like her?

A) infomercials
B) catalogs
C) direct mail
D) telemarketing
E) data mining