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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
  5. Question
    Shoppers Today Are More Brand Loyal,so Promotion Incentives Have to Provide
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Shoppers Today Are More Brand Loyal,so Promotion Incentives Have to Provide

Question 5

Question 5

True/False

Shoppers today are more brand loyal,so promotion incentives have to provide substantial incentives to encourage brand switching.

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