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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
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    Which of the Following Provide the Consumer with Something Extra
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Which of the Following Provide the Consumer with Something Extra

Question 26

Question 26

Multiple Choice

Which of the following provide the consumer with something extra through the package itself?


A) prize-pack deals
B) cents-off deals
C) samples
D) self-liquidator premiums
E) coupons

Correct Answer:

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