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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
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    When Two Companies Come Together to Offer a Product,the Effort
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When Two Companies Come Together to Offer a Product,the Effort

Question 30

Question 30

Multiple Choice

When two companies come together to offer a product,the effort is called ________.


A) cobranding
B) sponsorship
C) cross promotion
D) tie-in marketing
E) continuity marketing

Correct Answer:

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