Multiple Choice
Which of the following refers to information such as demographic profiles of current customers,responses to previous promotions,product sales and distribution patterns,and the budget of how much can be spent on media?
A) client information
B) market research
C) competitive advertising
D) consumer behavior reports
E) media information
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Vertical advertising relies heavily on end users
Q3: Developing a media strategy is the fourth
Q4: Jamie is a media planner for an
Q5: On behalf of clients,media buyers negotiate rates,preferred
Q6: Media planners examine client information,market research,competitive advertising
Q8: What concept refers to the production time
Q9: Christie was gathering the information needed for
Q10: Which calculation of efficiency is an estimate
Q11: Which media scheduling decision relates to factors
Q12: Name and describe the information sources that