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    Advertising and IMC Study Set 2
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    Exam 15: Media Planning and Negotiation
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    Which Calculation of Efficiency Is an Estimate of the Cost
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Which Calculation of Efficiency Is an Estimate of the Cost

Question 10

Question 10

Multiple Choice

Which calculation of efficiency is an estimate of the cost of getting 1,000 impressions?


A) cost per point
B) cost per thousand
C) cost per impression
D) brand development index
E) category development index

Correct Answer:

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