Multiple Choice
Which calculation of efficiency is an estimate of the cost of getting 1,000 impressions?
A) cost per point
B) cost per thousand
C) cost per impression
D) brand development index
E) category development index
Correct Answer:

Verified
Correct Answer:
Verified
Q5: On behalf of clients,media buyers negotiate rates,preferred
Q6: Media planners examine client information,market research,competitive advertising
Q7: Which of the following refers to information
Q8: What concept refers to the production time
Q9: Christie was gathering the information needed for
Q11: Which media scheduling decision relates to factors
Q12: Name and describe the information sources that
Q13: Consider the following magazine media schedule as
Q14: Several full-service advertising agencies have made their
Q15: Kyle,a media planner at an advertising agency,has