Multiple Choice
One type of media-related information about markets is the broadcast coverage area for television,which is called a(n) ________,and is referred to by the name of the largest city in the area.
A) metropolitan statistical area (MSA)
B) area of influence (AOI)
C) designated marketing area (DMA)
D) metropolitan marketing area (MMA)
E) designated commerce area (DCA)
Correct Answer:
Verified
Correct Answer:
Verified
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