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A Media Strategy That Involves High ________ Most Likely Involves

Question 83

Multiple Choice

A media strategy that involves high ________ most likely involves creating broad exposure using many media vehicles,while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.


A) continuity,aperture
B) aperture,continuity
C) frequency,reach
D) reach,frequency
E) distribution,reach

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