Multiple Choice
________ indicate the weight,or efficiency,of a media plan by estimating the reach and frequency.
A) Targeted costs per thousand (TCPMs)
B) Costs per point (CPPs)
C) Targeted rating points (TRPs)
D) Gross rating points (GRPs)
E) Designated marketing areas (DMAs)
Correct Answer:
Verified
Correct Answer:
Verified
Q76: Using a _ strategy,a media planner would
Q77: To be more precise in determining the
Q78: Program preemptions,missed closings,and/or technical problems caused by
Q79: The majority of network television advertising inventory
Q80: Refer to the passage and chart below
Q82: Barbara is a media buyer for an
Q83: A media strategy that involves high _
Q84: The _ of a specific media vehicle
Q85: The four basic steps in media planning
Q86: On Wednesday nights,a hit TV show commanded