Multiple Choice
To be more precise in determining the efficiency of a potential media buy,planners often look at the ________.
A) targeted cost per thousand (TCPM)
B) gross ratings points (GRP)
C) cost per impression (CPI)
D) category development index (CDI)
E) brand development index (BDI)
Correct Answer:
Verified
Correct Answer:
Verified
Q72: A client has asked its agency "How
Q73: _ media are chosen based on metrics
Q74: The tighter the focus on a target
Q75: The two basic media objectives are reach
Q76: Using a _ strategy,a media planner would
Q78: Program preemptions,missed closings,and/or technical problems caused by
Q79: The majority of network television advertising inventory
Q80: Refer to the passage and chart below
Q81: _ indicate the weight,or efficiency,of a media
Q82: Barbara is a media buyer for an