Multiple Choice
Which of the following is a function of a media buyer?
A) design and create ads
B) personally create in-depth market research
C) find and connect agencies to handle billing and payment
D) promote certain types of media
E) negotiate cost and purchase media
Correct Answer:
Verified
Correct Answer:
Verified
Q18: A designated marketing area (DMA)assignment is based
Q19: One advertising agency's client wanted to use
Q20: Rates for _ advertisements are based on
Q21: If a flighting strategy works,there will be
Q22: The newspaper in Panama City,Florida,The News Herald,charges
Q24: Which of the following provides estimates of
Q25: Which schedule spreads the advertising evenly over
Q26: Refer to the passage and chart below
Q27: Online media vehicles now offer media buyers
Q28: Describe the reach objective.Include an explanation of