Essay
Refer to the passage and chart below to answer the questions that follow.
The Detroit Tigers' baseball season is about to kick off,and the owners want to advertise that fact in the Detroit metropolitan area.They will be using television,newspaper,and radio as part of their media mix.Below is one portion of their media plan.
-If the data given is for one week,what would the total insertions be for the plan for a four-week period?
Correct Answer:

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Insertions = CSI 5 ×...View Answer
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Correct Answer:
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