Essay
Refer to the passage and chart below to answer the questions that follow.
The Detroit Tigers' baseball season is about to kick off,and the owners want to advertise that fact in the Detroit metropolitan area.They will be using television,newspaper,and radio as part of their media mix.Below is one portion of their media plan.
-Calculate the cost per point (CPP)for CSI,the Detroit News,and WJBR,respectively.
Correct Answer:
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CSI CPP = ($90,000/17)= $5,294...View Answer
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Correct Answer:
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