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    Business
  3. Study Set
    Advertising and IMC Study Set 2
  4. Exam
    Exam 14: Owned,interactive, and Earned Media
  5. Question
    As Discussed in the Chapter,________ Media Are Created and Controlled
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As Discussed in the Chapter,________ Media Are Created and Controlled

Question 108

Question 108

Multiple Choice

As discussed in the chapter,________ media are created and controlled by the organization that holds the brand.


A) traditional
B) owned
C) interactive
D) earned
E) primary

Correct Answer:

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