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    Exam 14: Owned,interactive, and Earned Media
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    Which of the Following Is Determined by What Others Say
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Which of the Following Is Determined by What Others Say

Question 113

Question 113

Multiple Choice

Which of the following is determined by what others say about the brand?


A) brand advocacy
B) brand reputation
C) branded entertainment
D) brand personality
E) network effect

Correct Answer:

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