Refer to the Passage Below to Answer the Following Questions

Essay

Refer to the passage below to answer the following questions.
Advertisements for a particular brand of soap include the phrase,"Love the skin you're in." Print ads show a close-up of a young woman's clean face,and the copy is written as if she is telling the reader the benefits of this soap.She explains how soft your skin will feel and how much you will love that feeling.
-The phrase "Love the skin you're in" appears in every ad for this product.Which copy element does this phrase represent?