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    Advertising and IMC Study Set 2
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    Exam 1: Strategic Brand Communication
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    Which Pricing Strategy Is Used to Communicate a Dramatic or Temporary
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Which Pricing Strategy Is Used to Communicate a Dramatic or Temporary

Question 76

Question 76

Multiple Choice

Which pricing strategy is used to communicate a dramatic or temporary price reduction?


A) promotional pricing
B) value pricing
C) parity pricing
D) copy pricing
E) prestige pricing

Correct Answer:

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