Multiple Choice
Harpo Enterprises maintains OWN (the Oprah Winfrey Network) ,a website,and O magazine.Because Harpo Enterprises practices integrated marketing communications,these different brand contacts all maintain ________ in design and tone.
A) variety
B) independence
C) consistency
D) creativity
E) simplicity
Correct Answer:
Verified
Correct Answer:
Verified
Q66: Using _,a marketer sets a high price
Q67: Glasis is a type of paint made
Q68: _ markets consist of people who buy
Q69: Marcom is an abbreviation for _.<br>A)marketing company<br>B)marketing
Q70: Integrated marketing communication (IMC)is a recent trend
Q72: A(n)_ brand is available in a number
Q73: Which of the following is LEAST likely
Q74: Brand _ programs offer customers rewards for
Q75: Price copy is the focus of a
Q76: Which pricing strategy is used to communicate