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    Advertising and IMC Study Set 2
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    Exam 1: Strategic Brand Communication
  5. Question
    Using ________,A Marketer Sets a High Price for a Product
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Using ________,A Marketer Sets a High Price for a Product

Question 66

Question 66

Multiple Choice

Using ________,a marketer sets a high price for a product to make the product seem worthy or valuable.


A) prestige pricing
B) value pricing
C) distribution pricing
D) promotional pricing
E) customary pricing

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