Based on Evidence from Karremans Et Al

Multiple Choice

Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?

A) Eric, who is a health nut
B) Jessica, who was hungry for candy
C) Jason, who isn't hungry
D) Tara, who paid very close attention to the ad