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Which Predictive Analytic Technique Would Be Best Suited to an Analysis

Question 25

Multiple Choice

Which predictive analytic technique would be best suited to an analysis of Facebook users, age 50-59, who purchase items on Amazon?


A) Neural network modeling due to the large data set with many observations.
B) Logistic regression, since the dependent variable is age.
C) Logistic regression, since the dependent variable is purchase items on Amazon, or does not purchase items on Amazon.
D) Either neural network modeling or logistic regression would work, depending on how close you want your p-value to .05.

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