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  2. Topic
    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 9: Marketing Channels and Channel Mapping
  5. Question
    As an Operational Component of Channel Performance,operating Efficiency Refers to ________
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As an Operational Component of Channel Performance,operating Efficiency Refers to ________

Question 3

Question 3

Multiple Choice

As an operational component of channel performance,operating efficiency refers to ________.


A) cost to serve
B) volume
C) customer reach
D) return on sales
E) retention

Correct Answer:

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