Multiple Choice
In a direct channel marketing system,________.
A) the manufacturer retains title of all products until they are delivered to the customer
B) wholesalers and retailers take ownership of the products for sale
C) the cost of customer sales contact is lower than that in indirect marketing systems
D) the opportunities for sales communication and customer interaction are nonexistent
E) customers who make infrequent,small purchases can be profitably served
Correct Answer:

Verified
Correct Answer:
Verified
Q39: Which of the following is true of
Q40: Mixed channel systems are unsuitable for marketing
Q41: Marketing channels make it possible for target
Q42: Pell buys disk drives from Leagate and
Q43: A direct marketing channel produces higher margins
Q45: 15 million transactions are made per year
Q46: TDZ Manufacturing wants to change its distribution
Q47: Calculate the number of transactions made per
Q48: Identify the operational components of channel performance.Explain
Q49: VARs and OEMs operate in the consumer