Which of the Following Is True of Marketing Using a Direct

Multiple Choice

Which of the following is true of marketing using a direct marketing channel system?

A) Direct mail and catalog sales are more labor-intensive than telemarketing,but are more efficient at customer interaction.
B) Using direct salespeople is generally cheaper than using brokers,sales agents,or manufacturer's representatives.
C) Telemarketing provides a better opportunity for a sales communication but is more labor intensive and usually more expensive than direct marketing.
D) Compared to indirect marketing channel systems,direct marketing channel systems maximize the number of customers that a business can profitably reach.
E) Digital marketing channels have a greater customer reach than other channels,but are also more expensive.