Which of the Following Is True of Marketing Channels

Multiple Choice

Which of the following is true of marketing channels?

A) In a direct marketing channel,intermediaries take a portion of the purchase price for their services.
B) The net price derived from the use of indirect marketing channels is much higher than from direct channels.
C) Direct channels are able to capture most,if not all,of the end-user price.
D) The cost of direct marketing channels is generally lower for a manufacturer than that of other channels.
E) Indirect channels incur the highest out-of-pocket marketing and sales expenses for manufacturers.