Which of the Following Is True of Improving Cost Efficiency

Multiple Choice

Which of the following is true of improving cost efficiency of the marketing process?

A) If a business does not make products available at customers' preferred points of purchase,it lowers the cost of the transaction.
B) For undifferentiated products,customers' transaction costs are high even when availability is unrestricted.
C) The more undifferentiated a product is,the greater its perceived value.
D) Customer value can be increased by lowering the cost of reaching customers.
E) The general assumption is that the more intermediaries a channel system has,the lower the total cost of purchase.