A Business with a Competitive Price and a Large Value

Multiple Choice

A business with a competitive price and a large value advantage is most likely to ________.

A) lower its price to create a comparable value on the basis of positioning
B) choose not to compete in this segment of the market
C) improve performance on the basis of customer price-performance preferences to create customer value
D) charge more for its product and still offer a good value
E) lower its price,as its price is high relative to the value it offers