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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 8: Value-Based Pricing and Pricing Strategies
  5. Question
    Market-Based Pricing Does Not Consider What the Customer Would Be
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Market-Based Pricing Does Not Consider What the Customer Would Be

Question 15

Question 15

True/False

Market-based pricing does not consider what the customer would be willing to pay for product performance,but depends on the costs of manufacturing the product.

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