When Sales Figures for One of the Products of Silkskin

Multiple Choice

When sales figures for one of the products of Silkskin Cosmetics,a moisturizer,began to fall with low margins and declining volumes,the company decided to raise the price of the moisturizer.As volumes fell further,the company continued to raise prices,thus increasing margins,until it reached a price at which customers refused to buy the product.This pricing strategy is known as ________ pricing.

A) harvest
B) penetration
C) low-cost leader
D) plus-one
E) skim