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    Exam 7: Product Positioning, branding, and Product Line Strategies
  5. Question
    Quality Aesthetics as a Source of Differentiation Are of Value
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Quality Aesthetics as a Source of Differentiation Are of Value

Question 34

Question 34

True/False

Quality aesthetics as a source of differentiation are of value only when all other aspects of quality are met with respect to customer quality expectations.

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