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    Market Based Management
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    Exam 7: Product Positioning, branding, and Product Line Strategies
  5. Question
    A Brand-Encoding System Helps in Understanding How to Position a Product
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A Brand-Encoding System Helps in Understanding How to Position a Product

Question 33

Question 33

True/False

A brand-encoding system helps in understanding how to position a product with a brand name for a specific market and desired image.

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