In the Context of Brand Name Development,which of the Following

Multiple Choice

In the context of brand name development,which of the following is true about an invented name?

A) It is built from root words and morphemes.
B) It aims to evoke a positive attribute or a feeling.
C) It is associated with an experience.
D) It is based on the names of company founders.
E) It strives to build an association between the brand name and the core function of the brand.