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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 7: Product Positioning, branding, and Product Line Strategies
  5. Question
    If a Business Fails to Deliver Acceptable or Expected Levels
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If a Business Fails to Deliver Acceptable or Expected Levels

Question 16

Question 16

True/False

If a business fails to deliver acceptable or expected levels of serviceability and appearance,an advantage in other dimensions of product performance will not matter.

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