Which of the Following Statements Is True of Customer Needs

Multiple Choice

Which of the following statements is true of customer needs?

A) Satisfying customer needs is the first step in successful market segmentation.
B) All potential customers have the same needs.
C) Solving customer problems requires knowing the identity of target customers.
D) A business with a strong market orientation rarely divides its served market into customer segments.
E) The factors influencing the needs of both consumers and businesses are the same.