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  3. Study Set
    Market Based Management
  4. Exam
    Exam 5: Market Segmentation and Segmentation Strategies
  5. Question
    The Best Way to Identify Groups of Similar Customers Is
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The Best Way to Identify Groups of Similar Customers Is

Question 21

Question 21

True/False

The best way to identify groups of similar customers is to segment customers on the basis of demographics,lifestyles,and usage behaviors.

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