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  2. Topic
    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 4: The Customer Experience and Value Creation
  5. Question
    The Perceived Customer Value Is the Sum of the Relative
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The Perceived Customer Value Is the Sum of the Relative

Question 23

Question 23

True/False

The perceived customer value is the sum of the relative performance and the relative cost of purchase.

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