NaturalBeauty Inc

Multiple Choice

NaturalBeauty Inc.is a firm that manufactures a range of herbal cosmetic products under the brand name NaturalBeauty.To improve its odds of developing successful disruptive innovations,the firm listens to its lead customers and identifies product benefits that are not met by the existing cosmetic products in the market.After careful analysis,the firm chooses the most lucrative opportunity and uses an "invent to order" process to develop a new product.In this example,NatureFresh Inc.is using which of the following methods?

A) reverse innovation
B) diversification
C) vertical integration
D) horizontal integration
E) market penetration