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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 4: The Customer Experience and Value Creation
  5. Question
    For Products That Project a "Brand Personality," There Is an Opportunity
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For Products That Project a "Brand Personality," There Is an Opportunity

Question 54

Question 54

True/False

For products that project a "brand personality," there is an opportunity to create customer value through the delivery of emotional benefits.

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