Multiple Choice
Customers in which of the following subsets of consumers take product usage beyond its intended capability,and act as co-inventors?
A) captive customers
B) prosumers
C) mainstream customers
D) spinners
E) laggards
Correct Answer:

Verified
Correct Answer:
Verified
Q50: Lead users are users who purchase a
Q51: Star Treadmill,manufactured by KM Group of Manufacturers,costs
Q52: Three key sources of customer-perceived performance include
Q53: Which of the following terms refers to
Q54: For products that project a "brand personality,"
Q55: Consumers can purchase inkjet printers for as
Q56: Which of the following statements is true
Q57: Name and discuss the six sources of
Q58: MINI-CASE<br>The table given below shows four aspects
Q60: MINI-CASE<br>The table given below shows four aspects