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  3. Study Set
    Market Based Management
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    Exam 4: The Customer Experience and Value Creation
  5. Question
    Calculate the Perceived Customer Value If the Relative Performance of the Product
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Calculate the Perceived Customer Value If the Relative Performance of the Product

Question 4

Question 4

Multiple Choice

Calculate the perceived customer value if the relative performance of the product is 100 and its relative cost of purchase is 75.


A) 25
B) 75
C) 100
D) 125
E) 175

Correct Answer:

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