Maher and Russell Inc

Multiple Choice

Maher and Russell Inc.is a firm that manufactures home alarm systems Maher and Russell Inc.has an overall perceived performance score of 85.This indicates that Maher and Russell home alarm systems ________.

A) have a relative advantage of 85% due to the brand reputation
B) have a relative market share of 15%
C) have a relative cost of purchase index of 85
D) are 15 percent behind the competition
E) are 85% above the average relative performance