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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 4: The Customer Experience and Value Creation
  5. Question
    Which of the Following Addresses Emotional Benefits Tied to the Customer's
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Which of the Following Addresses Emotional Benefits Tied to the Customer's

Question 40

Question 40

Multiple Choice

Which of the following addresses emotional benefits tied to the customer's personal psychological needs?


A) cost of purchase
B) maintenance cost
C) product availability
D) brand personality
E) disposal cost

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