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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 3: Market Potential, market Demand, and Market Share
  5. Question
    One Key Benefit Provided by a Broad Market Definition Is
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One Key Benefit Provided by a Broad Market Definition Is

Question 33

Question 33

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One key benefit provided by a broad market definition is that it concentrates a business' focus on articulated customer needs.

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